ISO 10668:2010
ISO 10668:2010 Brand valuation – Requirements for monetary brand valuation
CDN $124.00
Description
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
Edition
1
Published Date
2010-08-13
Status
PUBLISHED
Pages
11
Language
English
Format
Secure PDF
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Abstract
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
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