ISO 20671:2021
ISO 20671:2021 Brand evaluation – Part 1: Principles and fundamentals
CDN $115.00
Description
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
Edition
1
Published Date
2021-11-23
Status
PUBLISHED
Pages
12
Language
English
Format
Secure PDF
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Abstract
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
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